Loan Quo

01. The Challenge and Solution

The Challenge:
LoanQuo is a smart platform for comparing pre-qualified loan offers from several lenders within minutes and without hurting a user’s credit score. Such a platform was facing huge challenges in driving organic traffic to their website. While ensuring a fast and easy loan process with results in just minutes, LoanQuo was suffering from low search engine exposure, which eventually turned out to bring poor leads and conversions.

LoanQuo needed a solution that would improve its presence online by targeting the right audience and ensuring credibility in a very competitive market. Increasing organic traffic, bettering search engine ranking, and raising conversion rates without landing too much on paid advertising were the main key performance indicators that the solution would fulfil.

Solution:
These problems required a full-service SEO strategy for LoanQuo in the area of improving on-page content optimization, technical SEO, and user experience.

The solution included:

• Keyword Research: Identifying high-volume, low-competition keywords related to personal loans, credit score impacts, and lender comparisons that could help target potential customers.
• Create and Optimize Content: Develop user-intent-driven content and incorporate the following strategically identified keywords within loan-related articles, blogs, and landing pages.
• Technical SEO Improvements: Speed and mobile-friendly improvements to the site, optimization of meta tags, and resolution of crawl errors to improve search engine performance.
• Local SEO: Implement local SEO tactics for users searching for loan offers within specific regions to increase the website’s reach.
• Link Building: Create a strategy to get top quality backlinks from high authority financial websites that will help increase your domain authority and build credibility.

02. Working Process

Keyword Strategy:
The process of initial SEO was by carrying out in-depth keyword research to get an insight into what the prospects/customers are actually looking for. LoanQuo targeted long-tail keywords in alignment with the service offerings, like “compare personal loans without credit impact” and “online instant loan offers.”

Content Creation and Optimization:
Informed by keyword research, it revamped pre-existing content and created new informative articles that solved questions and pain points around personal loans. Content was tailored to be engaging, informative, and optimized with relevant keywords, meta descriptions, and headers.

Technical Implementation of SEO:
All technical aspects of the website were thoroughly audited and optimized. This involved increasing the speed of page loading, making the website mobile-responsive, and structuring it in a new way so that it became more crawlable by search engines. There was also structured data implementation for search engines to understand the content a tad bit better for better click-throughs.

Local SEO Strategies:
LoanQuo also undertook local SEO through Google My Business listings’ optimization, location-specific content, and customer reviews. It undertook local SEO in targeting better rankings for local search and attracting prospects from specific geographic regions.

Link Building Campaign:
A targeted link building campaign was carried to get quality backlink offers from reputed financial and loan associated sites which at the same time helped increase the domain authority of the LoanQuo’s site and the referral traffic came from trusted sites.

03. Perfect Result

The SEO efforts have brought vast improvements in LoanQuo:

Increased Organic Traffic:
The site experienced a 150% increase in organic traffic over six months, recording a phenomenal rise in visitors looking for bespoke loan offers and instant results.

Improved Search Rankings:
LoanQuo was able to feature among the top 5 search results for many of the most competitive keywords, such as “instant loan offers without credit impact” and “compare personal loans online.”

Higher Conversion Rates:
Increased numbers of people have started completing the loan comparison process and applying for loans by 40%, and the reason was from improved user experience paired with the targeted content.

Enhanced User Engagement:
The content optimization made a 30% reduction in bounce rate, and average session duration was gradually increasing, meaning users were finding value in the information and hence spending more time on the site.

Stronger Brand Authority:
Both the successful link-building campaign and the user reviews further underlined LoanQuo as a brand that many users could trust when it came to loan comparison.

In essence, the investment in SEO strategy that was involving not only considered the challenges posed as per the initial brief but also went on to drive excellent results in bonding the entity to the position of preference for the users looking for quick, unique loan offers though online platforms.