Nowadays, everyone uses google to find answers to the smallest of problems. When searching for something on Google, a list of search results appears on the screen. Have you ever wondered who decides which comes first and which the last? Well, it’s all decided by SEO.

Now, you must have heard of this word, but must be wondering, what is SEO, what is search engine optimization, and how it affects search engine rankings. The art of search engine optimization (SEO) involves raising a page’s search engine ranking in Google and other search engines. A website’s traffic may rise because of ranking higher in search results since this is one of the primary ways users find material online.

The ‘results’ page in Google and other search engines frequently has paid advertisements at the top, followed by the expected results, or what search marketers refer to as the “organic search results”. To distinguish it from traffic obtained through paid search, traffic obtained through SEO is frequently referred to as “organic search traffic.” Pay-per-click (PPC) and search engine marketing (SEM) are other names for paid search.